GOOGLE BEER +1

As though Google wasn’t doing enough already, its plan to take over the whole world has just taken one crucial step further. Now they brew beer. Yes, seriously, beer!

But Google lover or not, you can’t honestly grudge them this, can you?

Google has partnered with Dogfish Head which is a Delaware-based beer maker has created a completely unique brew. It’s called URKontinent. That’s what they called the realization that all the continents fit together like pieces of a puzzle – the supercontinent. Referring to the name, Sam Calagione, Dogfish Head founder and President says, “It’s what Google does every day — take a fractured world of information and put it into something cohesive and whole.” Ummmm…. okay. So URKONTINENT it is!

It all came together after sending out feelers to Googlers throughout the world about what they wanted in a beer. After more than a 100 ingredient ideas poured in (including one that induced severe vomiting!), Dogfish Head go t to work and finally creates this Belgian Dubbel style beer.

pic courtesy: phandroid.com

Here’s how the Dogfish Head website describes the beer: URKontinent is brewed in the style of a Belgian Dubbel. It begins with Pilsner, Munich and Chocolate Malts and Belgian Dark Candi syrup. Then we add unique ingredients from around the world. Wattleseed from Australia imparts a chocolate, coffee, and hazelnut taste to the beer. Toasted Amaranth from South America gives it an earthy, grainy flavor and a little additional roast flavor. Green Rooibos from Africa contributes a floral aroma and slight astringency. Myrica Gale from Europe supplements the bitterness from minimal hopping. Hive Plex Honey from California adds a subtle sweetness while maintaining the dry finish. The careful combination of all these ingredients creates a complex dark Belgian style ale with wonderful coffee and chocolate covered cherry flavors. The roastiness of the malt and wattleseed melds with the fruity esters from the yeast, the floral notes from the rooibos, and the malty yet dry signature of a Belgian Dubbel. Perfect to enjoy with friends as the weather begins to cool.

Calagione  says he is confident that this combination has never been brewed in history. Quite a safe bet, don’t you think? AND this beer has almost twice the alcohol content of most typical beers.

By the way, Google has its own honey, which they used in the brew :O Check out the video, it’s all there!

Related articles

• Google Tries Its Hand at Beer (pcworld.com)